Category: Announcements

Silverpush Partners with IRIS.TV

Silverpush, the leading AI powered adtech solutions provider for brands and agencies, announced today its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Mirrors by Silverpush solutions to target.
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SpringServe Expands Relationship with IRIS.TV to Increase Value of Video-Level CTV Advertising Campaigns

Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level
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IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server

New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time
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IRIS.TV Partners with EIDR to Unify Data for Simplified Sell-Side Workflows

The agreement will allow premium content owners to more cohesively leverage and monetize their content libraries Los Angeles -- February 24, 2022 -- IRIS.TV, the leading video data platform, today announced a partnership with the Entertainment.
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IRIS.TV and Origin Partner to Bring Contextual Targeting to Native CTV

IRIS.TV and Origin are partnering to bring the power of contextual targeting to CTV advertising. Origin’s first-to-market native content solutions combined with our contextual data solutions enable advertisers to reach and engage viewers in the.
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Context Is Rebooted For CTV: the IRIS-enabled Ecosystem Explained

Co-founder and COO Richie Hyden sits down with Zach Rodgers at Beet Retreat to explain how the IRIS-enabled ecosystem is helping media buyers shift TV dollars to CTV through innovations in contextual targeting. See the original interview at Beet.TV.
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IRIS.TV Announces New US Partnership with GroupM’s Finecast to Incorporate Video-Level Data into All Premium Video and Connected TV Ad Buys

The new agreement will provide contextual and brand-safe targeting for all Finecast US clients through IRIS-enabled™ supply partners
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VideoByte and IRIS.TV Partner to Bring Enhanced Contextual Enablement to CTV

VideoByte customers are now the first directly IRIS-enabled™ users for video-level contextual targeting LOS ANGELES, Nov. 16, 2021 – IRIS.TV, the leading video data platform, and VideoByte, the leading provider of global best-in-class Connected TV.
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Beet Retreat Peek: Brands Seek Greater Transparency for CTV Ads

CEO and Co-Founder Field Garthwaite sits down with Andy Plesser to discuss how IRIS.TV enables brands to confidently advertise in CTV with contextual targeting at the video and ad pod-level.
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Reticle Integrates with IRIS.TV

Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis.
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