To elevate CTV's value, 2022 Upfront media buyers need video-level data

Apr 04, 2022 | Contextual Video, | Video | 0 |

The 2022 Upfronts are fast approaching, but this year they’re coming in the midst of an accelerated shift of eyeballs and budgets from linear to CTV.

What is video-level data and how does it help marketers?

Mar 29, 2022 | Contextual Video | 0 |

What is video-level data? It has never been more important to understand video content. As of 2021, at least 80% of American households had at least one connected TV device.

Use video-level data to find these 5 niche audiences this spring

Mar 28, 2022 | Contextual Video, | Top Segments | 0 |

Spring is prime time for a wide array of marketers, who often target their advertising broadly on platforms with a wide reach.

November 2021: Top Contextual Video Segments

Dec 16, 2021 | Contextual Video, | Featured | 0 |

Explore top contextual segments for November and download our free guide to learn more about video-level context for CTV and online video.

Target Q1 Seasonal Content at the Video Level with IRIS-enabled™ Private Marketplaces

Dec 10, 2021 | Contextual Video, | Featured | 0 |

Go beyond app, channel, genre, or page-level text descriptions to target Q1'22 tentpole moments at the video level. Align your brand to the biggest sporting events, award shows, and cultural moments of the year with IRIS-enabled™ PMPs for CTV and.

October 2021: Top Contextual Video Segments

Nov 16, 2021 | Contextual Video, | Featured | 0 |

From foodies to sports fans, reach people watching specific content with IRIS-enabled™ video. We’ve processed billions of video ad requests to identify top audience interests by contextual category. Powered by normalized contextual data from premium.

September 2021: Top Contextual Video Segments

Oct 28, 2021 | Contextual Video, | Featured | 0 |

Find and connect with millions of potential customers by targeting their interests. We’ve analyzed IRIS-enabled™ video ad requests to identify top audience interests by contextual category. With contextual-aligned video, verified by your data.