IRIS-enabled™ Contextual Segments Available in Magnite Clearline
IRIS-enabled™ Contextual Segments are now available in Magnite Clearline. Brands can seamlessly align their ads with the themes and moods of CTV content viewers are watching in real time.
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Innovid & IRIS.TV Partner to Enable Actionable, Video-Level Contextual Measurement for CTV
Partnership Integrates IRIS_ID & Data Marketplace into Innovid’s Measurement Platform to Deliver Smarter, Privacy-First Campaigns for Advertisers NEW YORK – Dec. 18, 2024 – Innovid (NYSE:CTV), an independent software platform for the creation,.
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VIANT TECHNOLOGY ANNOUNCES ACQUISITION OF IRIS.TV
IRVINE, Calif., November 12, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on.
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How Future Today Is Leveraging The IRIS_ID And Video-Level Contextual Targeting To Increase Yield And Revenue In CTV
Introduction Future Today's advertising video-on-demand platform (AVOD) contains a portfolio of hundreds of owned & operated CTV channels including Fawesome, The LEGO Channel, FilmRise, iFood, WatchFreeFlix, EncourageTV, BratTV, and HappyKids, all.
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Cannes Lions: Navigating the CTV Revolution with Video-level Contextual Targeting
At this year’s Cannes Lions International Festival, leaders in the ad tech industry hosted a panel at RTL Beach discussing the opportunities and challenges in the Connected Television (CTV) space. The panel was moderated by IRIS.TV Co-founder & CEO.
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Case Study: Carl’s Jr. and PMG Drive in Superior Lift for Visits, Sales, and ROAS.
Digital advertising common sense states that "more user data is better." But when it comes to CTV, it’s not that simple - it’s hard to target the right people, and inventory is fragmented across apps and services.
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Wurl and IRIS.TV Partner to make BrandDiscovery’s Emotional Data Available for Programmatic Activation via the IRIS_ID
Wurl recently announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real-time. The announcement bolsters the momentum behind contextual targeting for CTV and provides powerful.
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IRIS.TV Announces Nancy Neumann-Grey's Promotion to Senior Vice President of Business Development
Industry Veteran Takes the Helm in Expanding Global Data Ad Platform Partnerships in Ad-supported Streaming Market IRIS.TV, the leading content data platform, announced today the promotion of Nancy Neumann-Grey to the position of Senior Vice.
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Introducing the IRIS-enabled™ Contextual CTV Deal Library
We’re excited to announce the launch of our contextual CTV deal library, where advertisers can select from nearly a hundred curated video-level contextual PMPs and target millions of viewers watching relevant and brand-suitable shows and movies.
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Beachfront Introduces Self-Serve Select Platform to Bring Connected TV (CTV) Private Marketplace (PMP) Curation to the Supply-Side
An Extension Of Beachfront’s Premium CTV and Video Marketplace, Select Platform Launches With A Number of Clients, including Strategus, Audigent, and IRIS.TV
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