Author: Anna Kaiser

Context Data is First-Party Data

Is a narrow definition of first-party data limiting the potential of our post-cookie reality?
Read More

Reticle Integrates with IRIS.TV

Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis.
Read More

Three ways brands can benefit from CTV fragmentation

CTV fragmentation has long been a source of frustration for media buyers. But does it have to be?
Read More

IRIS.TV Powers Contextually Relevant CTV Ad Inventory for Plex

Plex becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory  IRIS.TV, today announced it has partnered with Plex, the largest independent ad-supported video on demand and streaming media platform, to.
Read More

Podcast: Rethinking Brand Safety in Video with Better Context Transparency

IRIS.TV EMEA Strategy Lead, Bill Swanson, unpacks the state of brand safety and media post-2020 in The Bullet, a podcast from our partners at Silverbullet.
Read More

OTTera Integrates with IRIS.TV

OTTera becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory  IRIS.TV, today announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabledTM open video data ecosystem. With.
Read More

How Can Marketers Plan for the Future of CTV Advertising?

Top takeaways from the PubMatic Envision 2021 panel on CTV addressability
Read More