Author: Anna Kaiser

To elevate CTV's value, 2022 Upfront media buyers need video-level data

The 2022 Upfronts are fast approaching, but this year they’re coming in the midst of an accelerated shift of eyeballs and budgets from linear to CTV.
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What is video-level data and how does it help marketers?

What is video-level data? It has never been more important to understand video content. As of 2021, at least 80% of American households had at least one connected TV device.
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Use video-level data to find these 5 niche audiences this spring

Spring is prime time for a wide array of marketers, who often target their advertising broadly on platforms with a wide reach.
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November 2021: Top Contextual Video Segments

Explore top contextual segments for November and download our free guide to learn more about video-level context for CTV and online video.
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Target Q1 Seasonal Content at the Video Level with IRIS-enabled™ Private Marketplaces

Go beyond app, channel, genre, or page-level text descriptions to target Q1'22 tentpole moments at the video level. Align your brand to the biggest sporting events, award shows, and cultural moments of the year with IRIS-enabled™ PMPs for CTV and.
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October 2021: Top Contextual Video Segments

From foodies to sports fans, reach people watching specific content with IRIS-enabled™ video. We’ve processed billions of video ad requests to identify top audience interests by contextual category. Powered by normalized contextual data from premium.
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September 2021: Top Contextual Video Segments

Find and connect with millions of potential customers by targeting their interests. We’ve analyzed IRIS-enabled™ video ad requests to identify top audience interests by contextual category. With contextual-aligned video, verified by your data.
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Context Data is First-Party Data

Is a narrow definition of first-party data limiting the potential of our post-cookie reality?
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Reticle Integrates with IRIS.TV

Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis.
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Three ways brands can benefit from CTV fragmentation

CTV fragmentation has long been a source of frustration for media buyers. But does it have to be?
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