Brand-Safety and Video Advertising During COVID-19

Mar 27, 2020 | Contextual Video | 0 |

As the pandemic influences all aspects of daily life, should advertisers really blacklist all content that references coronavirus or COVID-19?

Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace

Mar 12, 2020 | Contextual Video, | Announcements | 0 |

IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe, the leading independent video ad serving.

Press Release: Spectrum Media Services Joins IRIS.TV's Contextual Video Marketplace

Mar 09, 2020 | Contextual Video, | Announcements | 0 |

New York, March 9, 2020 – Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This.

Press: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

Mar 05, 2020 | Contextual Video, | Announcements | 0 |

IRIS.TV’S CONTEXTUAL VIDEO MARKETPLACE NOW LEVERAGES COMSCORE’S LEADING BRAND SAFETY AND CONTEXTUAL SEGMENTS TO DELIVER PRIVACY-FOCUSED, RELEVANT, AND BRAND-SAFE VIDEO ADVERTISING

What is a Programming Strategist?

Feb 25, 2020 | Video Recommendations | 0 |

IRIS.TV in the News

Jan 01, 2020 | Press References | 0 |

2021 May 5-5: Publica - VIDEO - Richie Hyden talks about the role context in CTV advertising 5-5: Beet TV - VIDEO - Mike Baker On CTV’s Opportunities For Improvement April 4-22: ReThink Technology Research - IRIS.TV joins data dots as CTV fails to.