IAB Tech Lab OpenRTB Community Extension: Extended Content Identifiers
A Framework for Video Data Connectivity The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy.
Read More
Presentation: IAB Tech Lab - Advanced Television: The Quest For Universal Addressability
IAB Tech Lab has been in deep review with the industry about the TV and video landscape in developing a strategy for addressing the challenges of Advanced Television for buyers and publishers of TV content. This event is an opportunity to learn.
Read More
SpringServe Expands Integration with IRIS.TV to Provide Publishers with Contextual Targeting for Direct Deals
We are excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now access contextual and brand safety data from IRIS.TV’s data partners inside Springserve’s ad serving management platform for direct deals.
Read More
The Marketer's Guide to Contextual Video
For marketers, contextual targeting is a critical post-cookies solution. But when it comes to delivering relevant ads in a changing advertising landscape, discussions of this method are often limited to text-based contextual signals, meaning that.
Read More
SpringServe Expands Relationship with IRIS.TV to Increase Value of Video-Level CTV Advertising Campaigns
Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level
Read More
White Paper: The IRIS_ID - Making CTV More Transparent for Buyers and Sellers
The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy regulations around user data, many in.
Read More
IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server
New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time
Read More
Advertising Week: Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns
As Marketer Concerns Rise to the Fore, the Call for Better Contextual Targeting is Answered
Read More
To elevate CTV's value, 2022 Upfront media buyers need video-level data
The 2022 Upfronts are fast approaching, but this year they’re coming in the midst of an accelerated shift of eyeballs and budgets from linear to CTV.
Read More
What is video-level data and how does it help marketers?
What is video-level data? It has never been more important to understand video content. As of 2021, at least 80% of American households had at least one connected TV device.
Read More
