IRIS.TV and Xandr Partner to Enable Video-Level Contextual Advertising

We are excited to announce that IRIS-enabled™ OTT, FAST, and Streaming publishers can now access contextual and brand suitability data from IRIS.TV’s data partners inside Xandr Monetize SSP and Curate for private marketplaces and directly-sold.

Partnership: Yieldmo x IRIS.TV

Nov 08, 2022 | Contextual Video, | Announcements | 0 |

Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes Yieldmo and IRIS.TV will invest in new ways for buyers to extend contextual buying for video

IAB Tech Lab OpenRTB Community Extension: Extended Content Identifiers

A Framework for Video Data Connectivity The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy.

Presentation: IAB Tech Lab - Advanced Television: The Quest For Universal Addressability

Oct 27, 2022 | Contextual Video, | Video Recommendations | 0 |

IAB Tech Lab has been in deep review with the industry about the TV and video landscape in developing a strategy for addressing the challenges of Advanced Television for buyers and publishers of TV content. This event is an opportunity to learn.

SpringServe Expands Integration with IRIS.TV to Provide Publishers with Contextual Targeting for Direct Deals

We are excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now access contextual and brand safety data from IRIS.TV’s data partners inside Springserve’s ad serving management platform for direct deals.

The Marketer's Guide to Contextual Video

For marketers, contextual targeting is a critical post-cookies solution. But when it comes to delivering relevant ads in a changing advertising landscape, discussions of this method are often limited to text-based contextual signals, meaning that.

SpringServe Expands Relationship with IRIS.TV to Increase Value of Video-Level CTV Advertising Campaigns

Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level

White Paper: The IRIS_ID - Making CTV More Transparent for Buyers and Sellers

The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy regulations around user data, many in.

IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server

New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time

Advertising Week: Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns

Apr 18, 2022 | Contextual Video, | Press References | 0 |

As Marketer Concerns Rise to the Fore, the Call for Better Contextual Targeting is Answered

Category: Contextual video

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