VIZIO ADS IS IRIS-ENABLED™
Posted by Rohan Castelino | Apr 14, 2023 | Contextual Video, Featured, Announcements, Partner | 0 |
IRIS.TV Partners with PubMatic
Expanding Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns
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The Future of TV is Audience Plus Content
While the recent announcement by Google to delay the deprecation of 3rd-party cookies may provide temporary relief to some, the tide has turned and there’s no going back. Consumers expect a privacy-first and relevant relationship with their media,.
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Nancy Neumann Grey Joins IRIS.TV as Vice President of Business Development, Data Partnerships
Neumann Grey will continue to grow IRIS.TV’s key relationships with data partners
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KERV integrates with IRIS.TV
Interactive in-video technology leader partnering with IRIS.TV to introduce a new level of precision to contextual targeting for Connected TV and video advertising
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Essence + IRIS.TV: Targeting with Transparency in CTV
In this fireside chat from Digiday's Future of TV Forum, VP of US Media Partnerships Todd Goldberg speaks with Mike Fisher, VP Advanced TV & Audio at Essence, to talk about targeting with transparency in CTV. Mike oversees Essence’s Advanced TV.
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We’re Building a Category Leader
Why We Raised an $18 Million Series B by IRIS.TV Co-Founders Field Garthwaite & Richie Hyden Today we're excited to announce that IRIS.TV has raised $18M of Series B equity funding. This capital will enable us to achieve our mission to connect and.
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Silverbullet Integrates 4D with IRIS.TV
Silverbullet’s Context Outcome Engine, 4D, Integrates with IRIS.TV to Help Marketers Scale Brand Safe Messaging in a Cookieless Environment
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Adding Fuel to the Fire - What CTV Needs To Power Continued Growth
The following is an excerpt from CEO & Co-founder Field Garthwaite's column in Forbes Technology Council. Read full article in Forbes.
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Press: Crackle Joins the IRIS.TV Contextual Video Marketplace
Top Streaming Video Service to Provide CTV Inventory for IRIS.TV’s Rapidly Growing Marketplace IRIS.TV, the leading video intelligence company, today announced the introduction of Crackle, a free AVOD service of Crackle Plus, a Chicken Soup for the.
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Zefr Joins the IRIS.TV Contextual Video Marketplace
Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace
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