Three ways brands can benefit from CTV fragmentation
CTV fragmentation has long been a source of frustration for media buyers. But does it have to be?
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IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV
Integration delivers enhanced transparency for advertisers and value for publishers Los Angeles -- September 23, 2021 -- IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for.
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Video: IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side
The following is an excerpt from Robert Steven's article on Beet.TV. The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.TV and Amagi.
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As YouTube Advertisers Experience Diminishing Returns, Video-Level Data Helps To Regain Ground on Other Platforms
The following is an excerpt from a column by IRIS.TV CEO & Co-Founder Field Garthwaite, published in TV Rev. Read the full piece here. "Between new streaming services, massive increases in CTV ad spending, and growing investments from major tech.
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IRIS.TV Partners with Amagi to Provide Seamless Onboarding of Video Data for Contextual Targeting Across CTV
The new agreement will activate all video inventory from participating publishers on Amagi platform for distribution, unlocking premium CTV content on a global scale IRIS.TV, the leading video data platform, and Amagi, a global leader in cloud-based.
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IRIS.TV Powers Contextually Relevant CTV Ad Inventory for Plex
Plex becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory IRIS.TV, today announced it has partnered with Plex, the largest independent ad-supported video on demand and streaming media platform, to.
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Podcast: Rethinking Brand Safety in Video with Better Context Transparency
IRIS.TV EMEA Strategy Lead, Bill Swanson, unpacks the state of brand safety and media post-2020 in The Bullet, a podcast from our partners at Silverbullet.
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OTTera Integrates with IRIS.TV
OTTera becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory IRIS.TV, today announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabledTM open video data ecosystem. With.
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Podcast: eMarketer - Bringing content signals to video ad impressions
eMarketer · The Ad Platform: Bringing Content Signals to Video Ad Impressions | Jul 28, 2021
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How Can Marketers Plan for the Future of CTV Advertising?
Top takeaways from the PubMatic Envision 2021 panel on CTV addressability
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