Category: Contextual video

IRIS.TV Video Data Platform Overview

Learn more about IRIS.TV and how our data platform is making video-level content data accessible, actionable, and useful for the entire advertising ecosystem.
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2022 IRIS-enabled™ Partnership Recap

As we approach the holiday season and look toward an exciting new year, we’re grateful for the partnerships and collaborations we’ve made across the streaming video ecosystem in 2022.
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IRIS.TV and Xandr Partner to Enable Video-Level Contextual Advertising

We are excited to announce that IRIS-enabled™ OTT, FAST, and Streaming publishers can now access contextual and brand suitability data from IRIS.TV’s data partners inside Xandr Monetize SSP and Curate for private marketplaces and directly-sold.
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Partnership: Yieldmo x IRIS.TV

Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes Yieldmo and IRIS.TV will invest in new ways for buyers to extend contextual buying for video
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IAB Tech Lab OpenRTB Community Extension: Extended Content Identifiers

A Framework for Video Data Connectivity The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy.
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Presentation: IAB Tech Lab - Advanced Television: The Quest For Universal Addressability

IAB Tech Lab has been in deep review with the industry about the TV and video landscape in developing a strategy for addressing the challenges of Advanced Television for buyers and publishers of TV content. This event is an opportunity to learn.
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SpringServe Expands Integration with IRIS.TV to Provide Publishers with Contextual Targeting for Direct Deals

We are excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now access contextual and brand safety data from IRIS.TV’s data partners inside Springserve’s ad serving management platform for direct deals.  
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The Marketer's Guide to Contextual Video

For marketers, contextual targeting is a critical post-cookies solution. But when it comes to delivering relevant ads in a changing advertising landscape, discussions of this method are often limited to text-based contextual signals, meaning that.
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SpringServe Expands Relationship with IRIS.TV to Increase Value of Video-Level CTV Advertising Campaigns

Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level 
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White Paper: The IRIS_ID - Making CTV More Transparent for Buyers and Sellers

The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy regulations around user data, many in.
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