Category: Contextual video

IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server

New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time
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Advertising Week: Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns

As Marketer Concerns Rise to the Fore, the Call for Better Contextual Targeting is Answered
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To elevate CTV's value, 2022 Upfront media buyers need video-level data

The 2022 Upfronts are fast approaching, but this year they’re coming in the midst of an accelerated shift of eyeballs and budgets from linear to CTV.
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What is video-level data and how does it help marketers?

What is video-level data? It has never been more important to understand video content. As of 2021, at least 80% of American households had at least one connected TV device. 
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Use video-level data to find these 5 niche audiences this spring

Spring is prime time for a wide array of marketers, who often target their advertising broadly on platforms with a wide reach.
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Virtual Fireside Chat: Origin's CEO Fred Godfrey

Watch Origin CEO Fred Godfrey sit down with IRIS.TV COO & Co-Founder Richie Hyden in a virtual fireside chat to discuss why our two companies entered into a strategic partnership and how the combined package is worth far more than the sum its parts.
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November 2021: Top Contextual Video Segments

Explore top contextual segments for November and download our free guide to learn more about video-level context for CTV and online video.  
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Podcast: AW360 - IRIS.TV Brings Content-Level Transparency to CTV Advertising

On this episode of the AW360 podcast we’re speaking with Field Garthwaite, Co-Founder and CEO of IRIS TV. IRIS TV is in the business of making television advertising, specifically connected television advertising better, more transparent, and.
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Target Q1 Seasonal Content at the Video Level with IRIS-enabled™ Private Marketplaces

Go beyond app, channel, genre, or page-level text descriptions to target Q1'22 tentpole moments at the video level.  Align your brand to the biggest sporting events, award shows, and cultural moments of the year with IRIS-enabled™ PMPs for CTV and.
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Context Is Rebooted For CTV: the IRIS-enabled Ecosystem Explained

Co-founder and COO Richie Hyden sits down with Zach Rodgers at Beet Retreat to explain how the IRIS-enabled ecosystem is helping media buyers shift TV dollars to CTV through innovations in contextual targeting. See the original interview at Beet.TV. 
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