Category: Contextual video

Virtual Fireside Chat: Origin's CEO Fred Godfrey

Watch Origin CEO Fred Godfrey sit down with IRIS.TV COO & Co-Founder Richie Hyden in a virtual fireside chat to discuss why our two companies entered into a strategic partnership and how the combined package is worth far more than the sum its parts.
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November 2021: Top Contextual Video Segments

Explore top contextual segments for November and download our free guide to learn more about video-level context for CTV and online video.  
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Podcast: AW360 - IRIS.TV Brings Content-Level Transparency to CTV Advertising

On this episode of the AW360 podcast we’re speaking with Field Garthwaite, Co-Founder and CEO of IRIS TV. IRIS TV is in the business of making television advertising, specifically connected television advertising better, more transparent, and.
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Target Q1 Seasonal Content at the Video Level with IRIS-enabled™ Private Marketplaces

Go beyond app, channel, genre, or page-level text descriptions to target Q1'22 tentpole moments at the video level.  Align your brand to the biggest sporting events, award shows, and cultural moments of the year with IRIS-enabled™ PMPs for CTV and.
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Context Is Rebooted For CTV: the IRIS-enabled Ecosystem Explained

Co-founder and COO Richie Hyden sits down with Zach Rodgers at Beet Retreat to explain how the IRIS-enabled ecosystem is helping media buyers shift TV dollars to CTV through innovations in contextual targeting. See the original interview at Beet.TV. 
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IRIS.TV Announces New US Partnership with GroupM’s Finecast to Incorporate Video-Level Data into All Premium Video and Connected TV Ad Buys

The new agreement will provide contextual and brand-safe targeting for all Finecast US clients through IRIS-enabled™ supply partners
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October 2021: Top Contextual Video Segments

From foodies to sports fans, reach people watching specific content with IRIS-enabled™ video.   We’ve processed billions of video ad requests to identify top audience interests by contextual category. Powered by normalized contextual data from.
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TV Rev: What Really is First-Party Data

The following excerpt is from CEO & Co-Founder, Field Garthwaite's column in TV Rev's Thought Leader Circle.
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September 2021: Top Contextual Video Segments

Find and connect with millions of potential customers by targeting their interests. We’ve analyzed IRIS-enabled™ video ad requests to identify top audience interests by contextual category. With contextual-aligned video, verified by your data.
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Meet us at ATS London 2021 - Reframing the Future of Marketing and Advertising

We're headed to VeloPark for ATS London 2021 - Reframing the Future of Marketing and Advertising! Meet us at ATS and see our EMEA Strategy Lead, Bill Swanson, on the panel "Data-Driven TV Part 2: It's all about Execution" on November 4. 
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