Use video-level data to find these 5 niche audiences this spring

Mar 28, 2022 | Contextual Video, | Top Segments | 0 |

Spring is prime time for a wide array of marketers, who often target their advertising broadly on platforms with a wide reach.

Virtual Fireside Chat: Origin's CEO Fred Godfrey

Jan 18, 2022 | Contextual Video | 0 |

Watch Origin CEO Fred Godfrey sit down with IRIS.TV COO & Co-Founder Richie Hyden in a virtual fireside chat to discuss why our two companies entered into a strategic partnership and how the combined package is worth far more than the sum its parts.

November 2021: Top Contextual Video Segments

Dec 16, 2021 | Contextual Video, | Featured | 0 |

Explore top contextual segments for November and download our free guide to learn more about video-level context for CTV and online video.

Podcast: AW360 - IRIS.TV Brings Content-Level Transparency to CTV Advertising

Dec 13, 2021 | Contextual Video, | Video | 0 |

On this episode of the AW360 podcast we’re speaking with Field Garthwaite, Co-Founder and CEO of IRIS TV. IRIS TV is in the business of making television advertising, specifically connected television advertising better, more transparent, and.

Target Q1 Seasonal Content at the Video Level with IRIS-enabled™ Private Marketplaces

Dec 10, 2021 | Contextual Video, | Featured | 0 |

Go beyond app, channel, genre, or page-level text descriptions to target Q1'22 tentpole moments at the video level. Align your brand to the biggest sporting events, award shows, and cultural moments of the year with IRIS-enabled™ PMPs for CTV and.

Context Is Rebooted For CTV: the IRIS-enabled Ecosystem Explained

Co-founder and COO Richie Hyden sits down with Zach Rodgers at Beet Retreat to explain how the IRIS-enabled ecosystem is helping media buyers shift TV dollars to CTV through innovations in contextual targeting. See the original interview at Beet.TV.