OTTera Integrates with IRIS.TV
OTTera becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory IRIS.TV, today announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabledTM open video data ecosystem. With.
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Podcast: eMarketer - Bringing content signals to video ad impressions
eMarketer · The Ad Platform: Bringing Content Signals to Video Ad Impressions | Jul 28, 2021
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How Can Marketers Plan for the Future of CTV Advertising?
Top takeaways from the PubMatic Envision 2021 panel on CTV addressability
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Garrett MacDonald Joins IRIS.TV as Chief Commercial Officer
MacDonald will lead company’s sales efforts through period of unprecedented growth
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GumGum, SpotX, and IRIS.TV Come Together to Support COVID-19 Vaccine Awareness
GumGum, SpotX, and IRIS.TV Come Together to Support the Ad Council and COVID Collaborative’s Initiative to Boost COVID-19 Vaccine Education and Awareness Across the U.S. GumGum, a global technology and media company specializing in contextual.
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IRIS.TV Partners with PubMatic
Expanding Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns
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The Future of TV is Audience Plus Content
While the recent announcement by Google to delay the deprecation of 3rd-party cookies may provide temporary relief to some, the tide has turned and there’s no going back. Consumers expect a privacy-first and relevant relationship with their media,.
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Nancy Neumann Grey Joins IRIS.TV as Vice President of Business Development, Data Partnerships
Neumann Grey will continue to grow IRIS.TV’s key relationships with data partners
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KERV integrates with IRIS.TV
Interactive in-video technology leader partnering with IRIS.TV to introduce a new level of precision to contextual targeting for Connected TV and video advertising
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Essence + IRIS.TV: Targeting with Transparency in CTV
In this fireside chat from Digiday's Future of TV Forum, VP of US Media Partnerships Todd Goldberg speaks with Mike Fisher, VP Advanced TV & Audio at Essence, to talk about targeting with transparency in CTV. Mike oversees Essence’s Advanced TV.
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