Virtual Events: How to Maximize Video Engagement and Drive Revenue

In this post, we review the key steps publishers can take to ensure they maximize the value of their virtual events in the moment and in the days and weeks after.
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CTV Publisher Vuuzle TV Joins the IRIS.TV Contextual Video Marketplace

New York, June 9, 2020 - IRIS.TV, a video intelligence platform, today announced the introduction of Vuuzle TV to the company’s Contextual Video Marketplace. With this integration, video content on Vuuzle TV’s premium channels will be contextually.
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Michael Kahn: A Personal Statement

  I (Michael Kahn aka MK) am thrilled to be joining IRIS.TV to lead Brand & Agency Channel Strategy, bringing their first-to-market video solution for a brand-safe, privacy-driven, post-cookie world to leading marketers globally.
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Michael Kahn Joins IRIS.TV as Head of Brand & Agency Channel Strategy

Bringing leading marketers IRIS.TV’s video intelligence platform to drive better ad performance in a brand-safe, privacy-driven, post cookie world IRIS.TV, a video intelligence platform, today announced the addition of Michael Kahn as the Head of.
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Introducing the IRIS.TV ContentID

A Global Unique Identifier for Every Video on Any Screen IRIS.TV is a privacy-first video intelligence platform for maximizing the value of video across all screens. Today we are pleased to announce the introduction of the IRIS.TV ContentID, a data.
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Product Update: IRIS Vision™ - Initial Asset Leaderboard

What is it? Initial Asset Leaderboard is an IRIS Vision™ dashboard that provides insights on the performance of the initial video view in a stream and its impact on engagement.
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EX.CO Joins IRIS.TV’s Contextual Video Marketplace

Publishers using EX.CO’s video solution, Channels, now provide marketers with contextually segmented and guaranteed brand-suitable ad inventory
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How Publishers are Driving Revenue During COVID-19

The impact that coronavirus and COVID-19 has had on media companies cannot be overstated. In the last couple months, News publishers in particular have experienced a unique challenge:
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Brand-Safety and Video Advertising During COVID-19

As the pandemic influences all aspects of daily life, should advertisers really blacklist all content that references coronavirus or COVID-19?
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Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace

IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe, the leading independent video ad serving.
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