OTTera Integrates with IRIS.TV

OTTera becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory IRIS.TV, today announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabledTM open video data ecosystem. With.

Podcast: eMarketer - Bringing content signals to video ad impressions

Jul 28, 2021 | Contextual Video, | Video | 0 |

eMarketer · The Ad Platform: Bringing Content Signals to Video Ad Impressions | Jul 28, 2021

How Can Marketers Plan for the Future of CTV Advertising?

Top takeaways from the PubMatic Envision 2021 panel on CTV addressability

Garrett MacDonald Joins IRIS.TV as Chief Commercial Officer

Jul 20, 2021 | Contextual Video, | Announcements | 0 |

MacDonald will lead company’s sales efforts through period of unprecedented growth

GumGum, SpotX, and IRIS.TV Come Together to Support COVID-19 Vaccine Awareness

GumGum, SpotX, and IRIS.TV Come Together to Support the Ad Council and COVID Collaborative’s Initiative to Boost COVID-19 Vaccine Education and Awareness Across the U.S. GumGum, a global technology and media company specializing in contextual.

IRIS.TV Partners with PubMatic

Expanding Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns

The Future of TV is Audience Plus Content

While the recent announcement by Google to delay the deprecation of 3rd-party cookies may provide temporary relief to some, the tide has turned and there’s no going back. Consumers expect a privacy-first and relevant relationship with their media,.

Nancy Neumann Grey Joins IRIS.TV as Vice President of Business Development, Data Partnerships

Jun 23, 2021 | Contextual Video, | Announcements | 0 |

Neumann Grey will continue to grow IRIS.TV’s key relationships with data partners

KERV integrates with IRIS.TV

Jun 22, 2021 | Contextual Video, | Announcements | 0 |

Interactive in-video technology leader partnering with IRIS.TV to introduce a new level of precision to contextual targeting for Connected TV and video advertising

SpotX and IRIS.TV Partner to Enable Video-Level Contextual Targeting in CTV

Jun 07, 2021 | Featured, | Announcements | 0 |

Advertisers Can Now Utilize Brand-Safety and Contextual Data on SpotX Supply

Wurl and IRIS.TV Partner to make BrandDiscovery’s Emotional Data Available for Programmatic Activation via the IRIS_ID