Essence + IRIS.TV: Targeting with Transparency in CTV
In this fireside chat from Digiday's Future of TV Forum, VP of US Media Partnerships Todd Goldberg speaks with Mike Fisher, VP Advanced TV & Audio at Essence, to talk about targeting with transparency in CTV. Mike oversees Essence’s Advanced TV.
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Targeting in CTV: The New Data Paradigm
Targeting in CTV: The New Data Paradigm (31 minutes) Fewer ads. More relevance. A better viewer experience. Improved call-to-action and transparency. This is the potential of effectively using data to better target streaming TV viewers. What’s.
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Stuart Keith Joins IRIS.TV as VP of Publisher Partnerships, EMEA
London, 10th May: IRIS.TV, the leading video data platform, has announced the appointment of Stuart Keith as Vice President of Publisher Partnerships for the EMEA region.
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We’re Building a Category Leader
Why We Raised an $18 Million Series B by IRIS.TV Co-Founders Field Garthwaite & Richie Hyden Today we're excited to announce that IRIS.TV has raised $18M of Series B equity funding. This capital will enable us to achieve our mission to connect and.
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IRIS.TV Announces $18 Million Series B Funding Round Led by Intel Capital
Los Angeles -- April 7, 2021 -- IRIS.TV, the leading video data platform, today announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors.
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Silverbullet Integrates 4D with IRIS.TV
Silverbullet’s Context Outcome Engine, 4D, Integrates with IRIS.TV to Help Marketers Scale Brand Safe Messaging in a Cookieless Environment
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MediaMath is the First DSP to Utilize the IRIS_ID for Pre-bid Contextual Targeting on CTV and OLV
NEW YORK, Jan. 13, 2021 (GLOBE NEWSWIRE) -- IRIS.TV, the leading video data platform today announced that MediaMath is the first DSP to utilize the IRIS_ID to unlock video-level contextual and brand-safe targeting on Connected TV (CTV) and online.
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IRIS.TV Joins the Unified ID 2.0 Initiative
Advertisers Seek Brand-Safe, Video-Level Contextual Targeting for Online Video and Connected TV IRIS.TV, the leading Video Data Platform, today announced that it is supporting the industrywide initiative to develop and deploy Unified ID 2.0. With.
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Adding Fuel to the Fire - What CTV Needs To Power Continued Growth
The following is an excerpt from CEO & Co-founder Field Garthwaite's column in Forbes Technology Council. Read full article in Forbes.
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Press: Crackle Joins the IRIS.TV Contextual Video Marketplace
Top Streaming Video Service to Provide CTV Inventory for IRIS.TV’s Rapidly Growing Marketplace IRIS.TV, the leading video intelligence company, today announced the introduction of Crackle, a free AVOD service of Crackle Plus, a Chicken Soup for the.
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