CTV Publisher Vuuzle TV Joins the IRIS.TV Contextual Video Marketplace

Jun 09, 2020 | Contextual Video, | Announcements | 0 |

New York, June 9, 2020 - IRIS.TV, a video intelligence platform, today announced the introduction of Vuuzle TV to the company’s Contextual Video Marketplace. With this integration, video content on Vuuzle TV’s premium channels will be contextually.

Michael Kahn: A Personal Statement

May 20, 2020 | Contextual Video, | Video | 0 |

I (Michael Kahn aka MK) am thrilled to be joining IRIS.TV to lead Brand & Agency Channel Strategy, bringing their first-to-market video solution for a brand-safe, privacy-driven, post-cookie world to leading marketers globally.

Introducing the IRIS ID

May 14, 2020 | Contextual Video, | Announcements | 0 |

A Global Unique Identifier for Every Video on Any Screen We are pleased to announce the introduction of the IRIS ID, a data solution to unify the video content and video advertising ecosystems for the first time.

EX.CO Joins IRIS.TV’s Contextual Video Marketplace

May 04, 2020 | Contextual Video, | Announcements | 0 |

Publishers using EX.CO’s video solution, Channels, now provide marketers with contextually segmented and guaranteed brand-suitable ad inventory

Brand-Safety and Video Advertising During COVID-19

Mar 27, 2020 | Contextual Video | 0 |

As the pandemic influences all aspects of daily life, should advertisers really blacklist all content that references coronavirus or COVID-19?

Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace

Mar 12, 2020 | Contextual Video, | Announcements | 0 |

IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe, the leading independent video ad serving.

Press Release: Spectrum Media Services Joins IRIS.TV's Contextual Video Marketplace

Mar 09, 2020 | Contextual Video, | Announcements | 0 |

New York, March 9, 2020 – Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This.

Press: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

Mar 05, 2020 | Contextual Video, | Announcements | 0 |

IRIS.TV’S CONTEXTUAL VIDEO MARKETPLACE NOW LEVERAGES COMSCORE’S LEADING BRAND SAFETY AND CONTEXTUAL SEGMENTS TO DELIVER PRIVACY-FOCUSED, RELEVANT, AND BRAND-SAFE VIDEO ADVERTISING