IRIS.TV's ten largest customers averaged a 400% increase in video views over the year validating the premise that if you serve personalized videos of proven interest, audiences will watch more and for longer, helping publishers better monetize their video ad revenue potential. read more
Research compiled from IRIS.TV clients data driven from previous debates and events throughout the 2016 Presidential election.
Best Practices for Inauguration 2017 Video Coverage:
Drive more time on your owned & operated site by featuring a video asset on every inauguration-focused article
- Assets featuring Donald Trump’s presidential candidacy have driven retention rates higher than average
- Ensure each asset is tagged with an appropriate inauguration category or tag: assets tagged with the event increases retention rates by 15%
- Metadata Tagging Suggestion: Trump, Inauguration, Inauguration2017
A well-tailored taxonomy is the foundation of any successful publisher’s video strategy. If metadata is the lifeblood of content discovery, taxonomy is the circulatory system. A taxonomy’s configuration of categories and subcategories provides context for the discovery and recommendation algorithm which interprets a video’s more granular associated metadata (keywords/tags, title, description, etc.) to facilitate video recommendations.
NEW YORK (December 12, 2016
, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced it has hired Ashley King and Christian De Gennaro as Vice President of Sales. The newly created positions report to Robert Bardunias, CRO & Co-founder and are based in IRIS.TV
's New York office.
Download this infographic to learn best practices for video metadata. For more detailed insight on how to structure your taxonomy, read A Publisher’s Guide to the Best Video Taxonomy
by Winston Owens
, IRIS.TV VP of Content written in TheVideoInk read more
By Mike Edelhart and Rohan Castelino
Traditional advertising — the notion that corporate messages must be delivered broadly in tidy, uniform packets — only came into existence because, in the past, it was impossible to get exactly the right information and experiences to exactly the right people at exactly the right time. Clearly, getting people just what they want/need at exactly the best moment would be both effective and delightful. read more
BOSTON – Akin to what Pandora has done with streaming music, IRIS.TV brings adapted machine learning to video viewing preferences. Its white-label solution, licensed to digital publishers, uses artificial intelligence to create a “personalized viewing experience for every viewer,” according to CEO and Co-Founder Field Garthwaite.
Los Angeles (November 7, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that it has expanded its Advisory Board from 11 to 14 with the additions of three senior executives with diverse experience in data science, online advertising and private equity. The new advisors are: read more
Los Angeles (October 27, 2016) IRIS.TV
, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that Zecca Lehn has joined the company as a Data Scientist. He will help build and maintain the company's proprietary video recommendation engine, scale the data science infrastructure, and build an automated competitive intelligence capability. read more