Top video metrics and how to take action from them
When it comes to measuring the success of your video business, each team within your organization will measure performance based on different metrics. Product teams will look at user experience, Editorial will pay attention to content performance,.
Read More
Video Programming Rules: When Overriding the Machine is the Right Play
In our previous post, Top 5 Ways Publishers Can Improve Video Lift, we likened video programming to the data-driven strategies promoted in the book and film Moneyball. In baseball when it comes to increasing your probability of scoring runs, the.
Read More
Top 5 Ways Publishers Can Improve Video Lift
After integrating IRIS.TV’s Video Personalization and Programming Platform, publishers experience increased consumption, engagement, and user retention on their owned & operated digital properties. Many of our clients work closely with IRIS.TV.
Read More
McKinsey & Company talks to IRIS.TV CEO About TV Personalization
In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with.
Read More
