By following metadata best practices and creating a category taxonomy, publishers are able to analyze robust content consumption data and make data-driven programming decisions. In this post, we’ll outline some of the ways our clients are taking advantage of tools such as IRIS Vision™ and Campaign Manager to grow on-site video revenue. read more
In this recent podcast, IRIS.TV CEO Field Garthwaite discusses how media companies should be thinking about AI as a tool to better understand their audience behavior and ultimately increase the ROI of their video assets. read more
By preparing a strong video programming strategy, entertainment news publishers are able to leverage the higher interest leading up to an award show such as Grammys and Oscars, during the event itself, and in the days after the event. As always, first asses the health of your video metadata taxonomy. read more
With the lowest ratings in a decade, another Super Bowl is behind us. Although ratings were considered low this year as 98.2 million viewers tuned into the game via CBS television broadcast, 2.6 million streamed the game online. As digital video consumption continues to grow, expect that streaming total to continue to increase. Because users are significantly more at ease consuming across digital platforms, there are opportunities for publishers to leverage the high volume views these tentpoles generate before and after the event. read more
Black Friday is around the corner and is a great opportunity for publishers to maximize revenue as we kick off the holiday season. The following article reviews use cases for how our clients are managing their campaigns to capture the most value while maintaining brand safety, user experience, and editorial integrity. read more
The summer’s over and Q4 is quickly upon us. We know how important it is to seize on revenue through the end of the year. To support your efforts, we’ve put together a list of opportunities to help you exceed your goals. read more
IRIS.TV Co-Founder and COO Richie Hyden appeared with Video Ad News’ Vincent Flood at DMEXCO 2018 to discuss the company’s recent partnership with IBM Watson Media to bring AI-based personalization and video programming automation to major media companies. read more
The 2018 Midterm election is an opportunity for many news publishers to spark higher engagement and affirm their standing as the go-to source for high-quality journalism.
In this guide, we’ll provide you with best practices and winning strategies that have enabled our clients to maximize revenue
while maintaining their high editorial standards and user experience. read more
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.