Radio ITVT Podcast: Discussing AI in Media with IRIS.TV CEO Field Garthwaite
In this recent podcast, IRIS.TV CEO Field Garthwaite discusses how media companies should be thinking about AI as a tool to better understand their audience behavior and ultimately increase the ROI of their video assets.
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Creating a Winning Video Strategy for Awards Season
Last week 19.9 million viewers tuned in for the 2019 Grammy Awards, a slight increase from 2018’s historically low 19.8 million viewers. Even with lower TV ratings, there is always opportunity for publishers to capitalize on the several.
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IRIS.TV Insights: Black Friday Deals! Video Programming Strategies to Maximize On-Site Revenue
Black Friday is just around the corner and it will be a great opportunity for publishers to maximize revenue as we kick off the holiday season. The following article reviews use cases for how our clients are managing their campaigns to capture the.
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Press Release: IBM Watson Media & IRIS.TV Team Up to Launch AI-Powered Video Recommendations
New solution helps publishers better engage audiences, increase video views, and optimize yield on owned and operated sites
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ONA18: News Publishers Take a Deep Dive into Video AI with IRIS.TV
IRIS.TV will be in Austin, TX from September 13-15 for ONA18. We look forward to showing you how we are helping the world's leading news publishers harness the power of A.I. and machine learning to engage audiences, increase video views, and grow.
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