Target Q1 Seasonal Content at the Video Level with IRIS-enabled™ Private Marketplaces
Go beyond app, channel, genre, or page-level text descriptions to target Q1'22 tentpole moments at the video level. Align your brand to the biggest sporting events, award shows, and cultural moments of the year with IRIS-enabled™ PMPs for CTV and.
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IRIS.TV and Origin Partner to Bring Contextual Targeting to Native CTV
IRIS.TV and Origin are partnering to bring the power of contextual targeting to CTV advertising. Origin’s first-to-market native content solutions combined with our contextual data solutions enable advertisers to reach and engage viewers in the.
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Context Is Rebooted For CTV: the IRIS-enabled Ecosystem Explained
Co-founder and COO Richie Hyden sits down with Zach Rodgers at Beet Retreat to explain how the IRIS-enabled ecosystem is helping media buyers shift TV dollars to CTV through innovations in contextual targeting. See the original interview at Beet.TV.
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IRIS.TV Announces New US Partnership with GroupM’s Finecast to Incorporate Video-Level Data into All Premium Video and Connected TV Ad Buys
The new agreement will provide contextual and brand-safe targeting for all Finecast US clients through IRIS-enabled™ supply partners
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October 2021: Top Contextual Video Segments
From foodies to sports fans, reach people watching specific content with IRIS-enabled™ video. We’ve processed billions of video ad requests to identify top audience interests by contextual category. Powered by normalized contextual data from premium.
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VideoByte and IRIS.TV Partner to Bring Enhanced Contextual Enablement to CTV
VideoByte customers are now the first directly IRIS-enabled™ users for video-level contextual targeting LOS ANGELES, Nov. 16, 2021 – IRIS.TV, the leading video data platform, and VideoByte, the leading provider of global best-in-class Connected TV.
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Beet Retreat Peek: Brands Seek Greater Transparency for CTV Ads
CEO and Co-Founder Field Garthwaite sits down with Andy Plesser to discuss how IRIS.TV enables brands to confidently advertise in CTV with contextual targeting at the video and ad pod-level.
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TV Rev: What Really is First-Party Data
The following excerpt is from CEO & Co-Founder, Field Garthwaite's column in TV Rev's Thought Leader Circle.
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September 2021: Top Contextual Video Segments
Find and connect with millions of potential customers by targeting their interests. We’ve analyzed IRIS-enabled™ video ad requests to identify top audience interests by contextual category. With contextual-aligned video, verified by your data.
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Meet us at ATS London 2021 - Reframing the Future of Marketing and Advertising
We're headed to VeloPark for ATS London 2021 - Reframing the Future of Marketing and Advertising! Meet us at ATS and see our EMEA Strategy Lead, Bill Swanson, on the panel "Data-Driven TV Part 2: It's all about Execution" on November 4.
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