Introducing the IRIS.TV Contextual Video Marketplace

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Top Video Metrics and How to Take Action From Them

   
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Video Programming Rules: When Overriding the Machine is the Right Play

In our previous post, Top 5 Ways Publishers Can Improve Video Lift, we likened video programming to the data-driven strategies promoted in the book and film Moneyball.  In baseball when it comes to increasing your probability of scoring runs, the.
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Top 5 Ways Publishers Can Improve Video Lift

  After integrating IRIS.TV’s Video Personalization and Programming Platform, publishers experience increased consumption, engagement, and user retention on their owned & operated digital properties. Many of our clients work closely with IRIS.TV.
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Akamai TV - IRIS.TV Leads AI, Machine Learning, and OTT Video Personalization

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Case Study: How USA Today Network Leveraged AI to Maximize Video Engagement During the Olympics

 
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How Publishers Can “Tune In” to Their Audiences for Game of Throne’s Final Season and Beyond

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McKinsey & Company talks to IRIS.TV CEO About TV Personalization

In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with.
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Verizon Digital Media Services Cements Partnership with IRIS.TV

 
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Top 5 Reasons Your Video UX is Killing User Engagement

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