Category: Contextual ad targeting

Zefr Joins the IRIS.TV Contextual Video Marketplace

Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace
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AW360: Solving The Social Dilemma - Building Ethical A.I.

The following is an excerpt from a column written by IRIS.TV Co-Founder and CEO Field Garthwaite and appeared in AW360 on Wednesday, October 28, 2020. Click here to read the full column
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Live Event: Contextual Relevance for Digital Publishers

2020 saw an all time high of online video consumption. As a publisher, how do you leverage this growth and make it part of your digital video strategy for 2021? SendtoNews is bringing together industry leaders from the world of digital video ad.
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CTV Unleashed: Why Marketers are Embracing Context...Again

The impact of COVID-19 and quarantine has accelerated the surge in connected TV (CTV) viewership. Marketers are already dealing with the headwinds related to privacy regulations, the death of third-party cookies, IDFA, and brand-safety, when it.
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Granite Media Joins the IRIS.TV Contextual Video Marketplace

More Premium Content Added to IRIS.TV's Rapidly Growing Marketplace IRIS.TV, a video intelligence platform, today announced the introduction of Granite Media, a digital media and technology services company, to the company’s Contextual Video.
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Jungo TV Joins the IRIS.TV Contextual Video Marketplace

Leading International Streamer Added to the Rapidly Growing Marketplace Los Angeles, CA (September 30, 2020) -IRIS.TV, a video intelligence platform, today announced the introduction of international streaming media company Jungo TV to the company’s.
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The Rising Importance of Contextual Targeting for CTV

The following is an excerpt from an interview with Nick Frizzell, Vice President of Inventory Quality and Planning at SpotX and Sean Holzman, Head of Ad Platform Strategy at IRIS.TV. Read the full interview at SpotX.TV
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IAB UK: Harnessing the Power of Context

Contextual targeting has always been a core part of the marketing strategy, but advancements in technology and a shift towards privacy-focused solutions - hastened by the end of third-party cookies - means that the benefits of contextual targeting.
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Update: Connected TV (CTV) and Premium Online Video are #1 in ROAS

I am writing to share previously unreleased data on the trends across Connected TV (CTV) and Premium Online Video along with an update on IRIS.TV's marketplace growth driven by demand for contextual and brand-safe CTV targeting.
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Podcast: Venture Fuel - Brand Safe Video Intelligence

Brand Safe Video Intelligence - IRIS.TV Founder Field Garthwaite and Head of Brand Strategy Michael Kahn IRIS.TV CEO & Co-Founder Field Garthwaite and Head of Brand & Agency Channel Strategy Michael Kahn join the VentureFuel podcast with Fred.
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