Category: Contextual ad targeting

Granite Media Joins the IRIS.TV Contextual Video Marketplace

More Premium Content Added to IRIS.TV's Rapidly Growing Marketplace IRIS.TV, a video intelligence platform, today announced the introduction of Granite Media, a digital media and technology services company, to the company’s Contextual Video.
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Jungo TV Joins the IRIS.TV Contextual Video Marketplace

Leading International Streamer Added to the Rapidly Growing Marketplace Los Angeles, CA (September 30, 2020) -IRIS.TV, a video intelligence platform, today announced the introduction of international streaming media company Jungo TV to the company’s.
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SpotX: The Rising Importance of Contextual Targeting for CTV

The following is an excerpt from an interview with Nick Frizzell, Vice President of Inventory Quality and Planning at SpotX and Sean Holzman, Head of Ad Platform Strategy at IRIS.TV. Read the full interview at SpotX.TV
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IAB UK: Harnessing the Power of Context

Contextual targeting has always been a core part of the marketing strategy, but advancements in technology and a shift towards privacy-focused solutions - hastened by the end of third-party cookies - means that the benefits of contextual targeting.
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Update: Connected TV (CTV) and Premium Online Video are #1 in ROAS

I am writing to share previously unreleased data on the trends across Connected TV (CTV) and Premium Online Video along with an update on IRIS.TV's marketplace growth driven by demand for contextual and brand-safe CTV targeting.
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Podcast: Venture Fuel - Brand Safe Video Intelligence

Brand Safe Video Intelligence - IRIS.TV Founder Field Garthwaite and Head of Brand Strategy Michael Kahn IRIS.TV CEO & Co-Founder Field Garthwaite and Head of Brand & Agency Channel Strategy Michael Kahn join the VentureFuel podcast with Fred.
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Fireside Chat: Ep 2 - Cookies, Context, and Future of Advertising

In this episode, MK sits down with Nick Rau, Co-founder of Vizu to discuss the retirement of cookies and its impact on privacy and targeted advertising.
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Send to News Joins the IRIS.TV Contextual Video Marketplace

New York, July 8, 2020 - IRIS.TV, a video intelligence platform, today announced the introduction of SendtoNews to the company’s Contextual Video Marketplace. With this integration, STN's online video platform of premium content will be contextually.
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GumGum Joins the IRIS.TV Contextual Video Marketplace

GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data.
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Bill Swanson Joins IRIS.TV as EMEA Strategy Lead

IRIS.TV drives the expansion of its Contextual Video Marketplace with SSPs, DSPs, and publishers in the EMEA market IRIS.TV, a video intelligence platform, today announced the appointment of Bill Swanson as EMEA Strategy Lead.
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