Introducing the Industry's First Video-level Brand Suitability Measurement for CTV from IAS
Improve campaign effectiveness and grow your brand with multimedia classification We’re thrilled to announce our partnership with IAS to enable Total Media Quality for CTV Brand Safety and Suitability, the industry’s first video-level brand.
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Future Today is IRIS-enabled™
Advertisers can now contextually target leading streaming channels such as Fawesome, HappyKids and iFood.tv at the video level We’re excited to announce our partnership with Future Today, a pioneer in ad-supported streaming, to support their.
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VIZIO ADS IS IRIS-ENABLED™
We’re excited to announce our partnership with VIZIO Ads in support of delivering the highest-quality ad experiences in the market. As an IRIS-enabled™ supply partner, VIZIO Ads is capable of providing advertisers with unparalleled transparency at.
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IRIS.TV Video Data Platform Overview
Learn more about IRIS.TV and how our data platform is making video-level content data accessible, actionable, and useful for the entire advertising ecosystem.
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IRIS.TV and Xandr Partner to Enable Video-Level Contextual Advertising
We are excited to announce that IRIS-enabled™ OTT, FAST, and Streaming publishers can now access contextual and brand suitability data from IRIS.TV’s data partners inside Xandr Monetize SSP and Curate for private marketplaces and directly-sold.
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IAB Tech Lab OpenRTB Community Extension: Extended Content Identifiers
A Framework for Video Data Connectivity The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy.
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IRIS.TV joins Amazon Publisher Services Connections Marketplace
We’re excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now utilize our integration with Amazon Publisher Services (APS) Connections Marketplace to drive revenue from contextual advertising. APS customers can now use.
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The Marketer's Guide to Contextual Video
For marketers, contextual targeting is a critical post-cookies solution. But when it comes to delivering relevant ads in a changing advertising landscape, discussions of this method are often limited to text-based contextual signals, meaning that.
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White Paper: The IRIS_ID - Making CTV More Transparent for Buyers and Sellers
The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy regulations around user data, many in.
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IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server
New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time
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