Four Ways Publishers Can Best Leverage 2020 Election Coverage

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Four Steps to Retain Acquired Audiences on Owned and Operated Sites

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IRIS.TV and Telaria Execute Contextual and Brand-safe Ad Targeting for Programmatic Video

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IRIS.TV integrates Microsoft Video Indexer for Video Recognition

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PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

 
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Introducing the IRIS.TV Contextual Video Marketplace

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Top Video Metrics and How to Take Action From Them

   
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Video Programming Rules: When Overriding the Machine is the Right Play

In our previous post, Top 5 Ways Publishers Can Improve Video Lift, we likened video programming to the data-driven strategies promoted in the book and film Moneyball.  In baseball when it comes to increasing your probability of scoring runs, the.
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Top 5 Ways Publishers Can Improve Video Lift

  After integrating IRIS.TV’s Video Personalization and Programming Platform, publishers experience increased consumption, engagement, and user retention on their owned & operated digital properties. Many of our clients work closely with IRIS.TV.
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Akamai TV - IRIS.TV Leads AI, Machine Learning, and OTT Video Personalization

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