Four Ways Publishers Can Best Leverage 2020 Election Coverage

Jul 12, 2019 | Video Programming Insights | 0 |

Four Steps to Retain Acquired Audiences on Owned and Operated Sites

Jul 08, 2019 | Video Programming Insights | 0 |

IRIS.TV and Telaria Execute Contextual and Brand-safe Ad Targeting for Programmatic Video

Jun 20, 2019 | Contextual Ad Targeting, | News | 0 |

IRIS.TV integrates Microsoft Video Indexer for Video Recognition

Jun 12, 2019 | Contextual Ad Targeting, | News | 0 |

PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

Jun 11, 2019 | Contextual Ad Targeting, | News | 0 |

Introducing the IRIS.TV Contextual Video Marketplace

Top Video Metrics and How to Take Action From Them

Video Programming Rules: When Overriding the Machine is the Right Play

May 20, 2019 | Video Programming Insights | 0 |

In our previous post, Top 5 Ways Publishers Can Improve Video Lift, we likened video programming to the data-driven strategies promoted in the book and film Moneyball. In baseball when it comes to increasing your probability of scoring runs, the.

Top 5 Ways Publishers Can Improve Video Lift

May 16, 2019 | Video Programming Insights | 0 |

After integrating IRIS.TV’s Video Personalization and Programming Platform, publishers experience increased consumption, engagement, and user retention on their owned & operated digital properties. Many of our clients work closely with IRIS.TV.

Akamai TV - IRIS.TV Leads AI, Machine Learning, and OTT Video Personalization

May 15, 2019 | Video | 0 |

Introducing the IRIS.TV ContentID