Video Programming Rules: When Overriding the Machine is the Right Play
In our previous post, Top 5 Ways Publishers Can Improve Video Lift, we likened video programming to the data-driven strategies promoted in the book and film Moneyball. In baseball when it comes to increasing your probability of scoring runs, the.
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Top 5 Ways Publishers Can Improve Video Lift
After integrating IRIS.TV’s Video Personalization and Programming Platform, publishers experience increased consumption, engagement, and user retention on their owned & operated digital properties. Many of our clients work closely with IRIS.TV.
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McKinsey & Company talks to IRIS.TV CEO About TV Personalization
In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with.
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NAB Show 2019: IRIS.TV Co-Founder & CEO Speaking at IBM and Google
At NAB Show 2019 IRIS.TV CEO & Co-Founder Field Garthwaite will be speaking about how major media companies are leveraging artificial intelligence and data-driven strategies to engage users and drive revenue across their distribution.
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