McKinsey & Company talks to IRIS.TV CEO About TV Personalization

McKinsey & Company talks to IRIS.TV CEO About TV Personalization

Apr 23, 2019 | Press, | News, | 2019, | Audience Engagement, | Field Garthwaite, | machine learning, | McKinsey, | User Engagement, | Video Intelligence, | Video, | Video Personalization, | Video Programming | 0 |

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Verizon Digital Media Services Cements Partnership with IRIS.TV

Verizon Digital Media Services Cements Partnership with IRIS.TV

Apr 08, 2019 | Press, | News, | metadata enrichment, | streaming, | verizon digital media services, | video personalization and programming, | Video Personalization Platform, | video platform, | video views, | Artificial Intelligence, | Video | 0 |

 
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Top 5 Reasons Your Video UX is Killing User Engagement

Top 5 Reasons Your Video UX is Killing User Engagement

Apr 04, 2019 | User Engagement, | user experience, | UX, | video engagement, | video experience, | video revenue, | loyal audience, | Video Programming Insights | 0 |

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NAB Show 2019: IRIS.TV Co-Founder & CEO Speaking at IBM and Google

NAB Show 2019: IRIS.TV Co-Founder & CEO Speaking at IBM and Google

Apr 02, 2019 | AVOD, | Events, | Field Garthwaite, | Google, | NAB Show 2019, | svod, | IBM, | NAB, | Video Programming | 0 |

At NAB Show 2019 IRIS.TV CEO & Co-Founder Field Garthwaite will be speaking about how major media companies are leveraging artificial intelligence and data-driven strategies to engage users and drive revenue across their distribution.
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Video Programming Playbook: Metadata Taxonomy

Video Programming Playbook: Metadata Taxonomy

Mar 29, 2019 | Audience Engagement, | metadata, | metadata automation, | taxonomy, | video engagement, | audience retention, | Video, | Video Programming, | Video Programming Insights, | White Papers | 0 |

   
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Three Simple Ways to Grow Your Video Revenue with IRIS.TV

Three Simple Ways to Grow Your Video Revenue with IRIS.TV

Mar 07, 2019 | branded content, | sponsored content, | campaign manager, | Video, | Video Programming Insights | 0 |

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Radio ITVT Podcast: Discussing AI in Media with IRIS.TV CEO Field Garthwaite

Radio ITVT Podcast: Discussing AI in Media with IRIS.TV CEO Field Garthwaite

Feb 27, 2019 | News, | AI, | Field Garthwaite, | Media, | Podcast | 0 |

  In this recent podcast, IRIS.TV CEO Field Garthwaite discusses how media companies should be thinking about AI as a tool to better understand their audience behavior and ultimately increase the ROI of their video assets.
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Creating a Winning Video Strategy for Awards Season

Creating a Winning Video Strategy for Awards Season

Feb 19, 2019 | Audience Engagement, | Award Shows, | Grammys, | metadata, | User Engagement, | video engagement, | audience retention, | oscars, | tentpole events, | Video, | Video Programming, | Video Programming Insights | 0 |

  Last week 19.9 million viewers tuned in for the 2019 Grammy Awards, a slight increase from 2018’s historically low 19.8 million viewers. Even with lower TV ratings, there is always opportunity for publishers to capitalize on the several.
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Super Bowl Recap: How to Maximize Audience Retention around Tentpole Events

Super Bowl Recap: How to Maximize Audience Retention around Tentpole Events

Feb 12, 2019 | super bowl, | User Engagement, | video engagement, | audience retention, | tentpole events, | Video, | Video Programming, | Video Programming Insights | 0 |

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Case Study: Pelmorex Weather Networks: Audience Growth and Monetization

Case Study: Pelmorex Weather Networks: Audience Growth and Monetization

Dec 17, 2018 | Case Studies, | weather channel, | pelmorex, | weather network | 0 |

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