Silverbullet Integrates 4D with IRIS.TV

Silverbullet’s Context Outcome Engine, 4D, Integrates with IRIS.TV to Help Marketers Scale Brand Safe Messaging in a Cookieless Environment
Read More

MediaMath is the First DSP to Utilize the IRIS_ID for Pre-bid Contextual Targeting on CTV and OLV

NEW YORK, Jan. 13, 2021 (GLOBE NEWSWIRE) -- IRIS.TV, the leading video data platform today announced that MediaMath is the first DSP to utilize the IRIS_ID to unlock video-level contextual and brand-safe targeting on Connected TV (CTV) and online.
Read More

IRIS.TV Joins the Unified ID 2.0 Initiative

Advertisers Seek Brand-Safe, Video-Level Contextual Targeting for Online Video and Connected TV IRIS.TV, the leading Video Data Platform, today announced that it is supporting the industrywide initiative to develop and deploy Unified ID 2.0. With.
Read More

Adding Fuel to the Fire - What CTV Needs To Power Continued Growth

The following is an excerpt from CEO & Co-founder Field Garthwaite's column in Forbes Technology Council. Read full article in Forbes.
Read More

Press: Crackle Joins the IRIS.TV Contextual Video Marketplace

Top Streaming Video Service to Provide CTV Inventory for IRIS.TV’s Rapidly Growing Marketplace IRIS.TV, the leading video intelligence company, today announced the introduction of Crackle, a free AVOD service of Crackle Plus, a Chicken Soup for the.
Read More

Zefr Joins the IRIS.TV Contextual Video Marketplace

Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace
Read More

Verizon Media - How to Increase OTT Monetization with Increased Engagement

IRIS.TV has partnered with Verizon Media, integrating our video personalization suite into their Media Platform. Verizon Media customers have access to the world leader in video recommendations and programming automation tools.
Read More

AW360: Solving The Social Dilemma - Building Ethical A.I.

The following is an excerpt from a column written by IRIS.TV Co-Founder and CEO Field Garthwaite and appeared in AW360 on Wednesday, October 28, 2020. Click here to read the full column
Read More

Live Event: Contextual Relevance for Digital Publishers

2020 saw an all time high of online video consumption. As a publisher, how do you leverage this growth and make it part of your digital video strategy for 2021? SendtoNews is bringing together industry leaders from the world of digital video ad.
Read More

CTV Unleashed: Why Marketers are Embracing Context...Again

The impact of COVID-19 and quarantine has accelerated the surge in connected TV (CTV) viewership. When it comes to reaching consumers on a one-to-one level, marketers are already dealing with the headwinds related to privacy regulations, the death.
Read More